SG Extends Three Year Deal With Entain

Scientific Games Corporation (SG) has extended its three-year deal with Entain plc, allowing it to continue to power one of the world’s largest sports betting and gaming groups with its OpenGaming ecosystem.

Entain, one of the world’s largest sports betting and gaming companies, will use SG’s content aggregation platform until 2024. Its stable of famous brands includes Ladbrokes, Coral, bwin, PartyCasino, and Gala.

It will continue to have access to an extensive catalogue of over 3,000 games from the world’s top studios, as well as player modes like free-rounds and missions, as well as ethical gaming resources.

Key component

Entain’s Chief Product Officer, Valery Gelfman, said: “Over a number of years, OpenGaming has been a key component of our online gaming offer, helping to establish it as  the world’s biggest and best casino portfolio.

“Extending our partnership with Scientific Games will enable us to continue to build our market share in regulated markets in Europe and beyond. We’re committed to OpenGaming and look forward to delivering even more exciting content to our ever-increasing player base.”

Extensive roadmap of exciting new titles

Scientific Games’ SVP Gaming, Digital, Dylan Slaney, said: “Entain is a hugely important customer of ours and we’re delighted the group has entrusted OpenGaming for a further three years. We have an extensive roadmap of exciting new titles that Entain brands will receive over the coming months through our content aggregation platform.

“With the robust regulatory tools that are embedded within OpenGaming, we’re in the perfect position to provide valuable support for Entain as the group grows its reach within regulated markets.”