SG Extends OpenArena Capability Opening Access To OtherLevels

Scientific Games has extended the capability of its OpenArena (formerly OpenMarket) sports betting aggregation platform by offering access to the OtherLevels customer engagement solution for its partners.

One-stop market place

OpenArena, introduced in 2020, is a ‘one-stop marketplace’ that offers access to Scientific Gamies products and its partner portfolio, including those based on sports betting intelligence, as well as data feeds and trading tools for live sports, esports and virtual sports.

OtherLevels latest to enter OpenArena

The real-time messaging and player participation program of OtherLevels has therefore become the latest service to be introduced to the marketplace of OpenArena and will be registered by Scientific Games as a ‘preferred solution’.

The relationship with Scientific Games was marked by Brendan O’Kane, CEO and Founder of OtherLevels, as a key initiative to lead the company’s 2021 goals.

“We are thrilled to formally partner with Scientific Games, a world leader with OpenSports and the OpenBet™ sportsbook platform,” he said.

“Giving Scientific Games’ OpenBet operators the opportunity to extend their owned media reach 24/7, delivers a terrific customer experience and the trifecta of increased revenue, engagement and retention. It is a win/win/win for the operator, Scientific Games and OtherLevels.”

Continuation of OpenArena services

By introducing more optimisation and customisation provisions for its partners, Scientific Games will continue to expand the growth of OpenArena’s services throughout 2021.

Keith O’Loughlin, SVP at Scientific Games Sportsbook, Digital, said: “I am very pleased that OtherLevels has officially joined the OpenArena platform. As we expand OpenArena, OtherLevels In-Play provides an industry-first live messaging capability for OpenBet operators at enterprise scale.

“Offering operators the ability to autonomously create and deliver personalised customer engagement combining their OpenBet markets, live events, and customer behaviour, across multiple sports and leagues, takes customer engagement to another level. 

“It lets our operators maximise their customer reach and bring customers back into session, without the addition of large marketing teams and aligns with the scale and sophistication that we already deliver.”