SG Expands OpenGaming And OpenBet For Dutch Market With NLO Launch

After launching with the Netherlands Lottery (NLO), Scientific Games has expanded its OpenGaming platform and OpenBet technology to the rest of the Dutch market.

Scientific Games has improved its sports betting and iGaming technology to meet the requirements of the newly regulated European market, which will open on October 1, 2021, thanks to the extension of its current partnership with the NLO.

Scientific Games’ Vice President of Commercial iGaming, Andy Stubley, said: “It’s fantastic to see our content aggregation platform and wide variety of games go live in the newly-regulated online Dutch market. 

‘high expectations’

“We have high expectations that OpenGaming will perform well in this key European region and look forward to delivering entertaining iGaming experiences to players across the country.”

The NLO is the Netherlands’ largest gambling organisation, with brands such as Staatsloterij, Lotto, Eurojackpot, Miljoenenspel, Lucky Day, Scratch Cards, and TOTO.

The NLO will have access to “the reliable and scalable betting engine,” as well as “managed trading services and access to full pre-match, in-play, and risk management services,” thanks to the OpenBet product suite, which was recently sold to Endeavor Holdings for a total consideration of $1.2 billion.

Meanwhile, by utilising the OpenGaming platform, the TOTO brand has expanded its portfolio of games from third-party developers.

Landmark moment

Sam Depoortere, Business Director TOTO sportsbook and casino at Nederlandse Loterij said: “This is a landmark moment in the history of Nederlandse Loterij and we are proud to have the OpenBet technology and content and the OpenGaming ecosystem power our newly-regulated sportsbook and igaming offering.

“We are excited to bring an improved player experience for the Dutch market and take our overall offering to the next level. Over the coming months and years, we are in a strong position to attract a wide audience thanks to our premium product portfolio of sports and gaming.”

SportCast’s BetBuilder platform, which lets participants to “build bets across multiple markets on a single game with instant pricing,” has also been adopted by the NLO.

Regulated in-play sports betting

OpenBet’s VP Sports Product, Nikos Konstakis, concluded: “Delivering regulated in-play sports betting entertainment to the Netherlands is an exciting move for us. OpenBet technology, content and services is live across multiple continents across the globe, and this latest launch in a key European territory has the potential to deliver even more opportunities. 

“Congratulations to our partner Nederlandse Loterij, and with our full technology stack and content proposition, together we will bring unmissable sports betting experiences for Dutch players.”

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About Debbie Hewlett

Debbie is an internet journalist with many years of writing experience with a focus on bingo and gaming. Debbie has written reviews and useful information for gamers and readers on a variety of websites.