SG Bring Race Day To Slots With Rainbow Riches Race Day

Via the launch of a new sports-themed slot, Rainbow Riches Race Day, Scientific Games (SG) plans to introduce the race day experience to slot players.

The slot, that will be exclusively be made available to UK players via Gamesys, is inspired by traditional arcade machines for horse racing.

With a typical race format featured above the reels, players are required to gather horses to advance along the racetrack and give the associated reward to the first to cross the winning post.

Another stellar addition

Rob Procter, Content Specialist Director, Digital at Scientific Games said: “Rainbow Riches Race Day marks another stellar addition to our portfolio this year and offers a unique gameplay that evolves the Rainbow Riches franchise to a new level.

“Those familiar with horse racing arcade machines will appreciate the way in which we’ve incorporated the format into the game, while for Rainbow Riches fans there’s a new concept to experience that includes all the iconic characteristics they love. We believe Rainbow Riches Race Day will appeal to a wide audience and prove to be a huge hit with players.”

Responsible gambling functionality

SG noted that responsible gambling functionality would also feature heavily inside the release with ‘numerous ways of winning’ and the ‘cascading wins’ mechanic.

The launch comes ahead of some of the most successful horse racing meetings in the United Kingdom, including the Cheltenham Festival, Royal Ascot, and the Grand National.

Several Scientific Games tier one sportsbook clients have already committed to marketing strategies that integrate the Rainbow Riches series of the company’s raceday-inspired debut.

Exclusive deal

Simon Mizzi, Director of Marketing at Gamesys, added: “We’re pleased to be working closely with Scientific Games again to extend our range of Rainbow Riches titles with this exclusive deal. 

“Rainbow Riches Race Day is an exciting new game which showcases our quest to innovate with new, topical content that will resonate with our players and help us to reach new audiences.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.