SG Announce Link-up With Artificial Intelligence (AI) Engine

Scientific Games Corporation has announced a partnership with Artificial Intelligence (AI) Engine, which is expected to give sport bettors personalised recommendations and custom betting options through the OpenMarket branch of the company’s OpenSports software range.

As a result, will now use an AI model through the software suite to improve sports betting experiences by providing bettors with real-time sports, league, squad, case, and market recommendations, thus further customising sports betting via the OpenMarket solution of Scientific Games.

OpenMarket is a one-stop content platform that gives SG’s partners access to top-level sports betting information, data feeds, and software without the need for complicated integrations and financial agreements.

Keith O’Loughlin, SVP Sportsbook, Scientific Games Digital commented: “AI is pioneering new technological frontiers, and we’re thrilled to partner with to incorporate it into our sportsbook products. Players want a tailored experience, and with we can offer a more deeply personalised experience through our OpenSports products than ever before.

By using deep learning, SG’s customers will now be able to tailor deals to each individual user, with the collaboration also discussing the growing ‘ choice paradox ‘ that AI technology has already made changes to the igaming environment. CEO and Co-Founder Andreas Hartmann added: “At any time of day, users of an average sportsbook are faced with several dozens of competing sports, leagues, events and special market offers, presented to them like a Bloomberg trading terminal.

“Help for the user to find their favourite team’s game, or to see what’s going on in one’s personal favourite league, is often not going beyond targeted banners based on pre-selected user segments, or the often-hailed, but rarely used, ‘Favourites’ feature.”