SG Announce Rich Schneider As Chief Product Officer

In Rich Schneider, Scientific Games Corporation has named a new Chief Product Officer to oversee the company’s product strategy and identify the R&D road maps. He will join the organisation in mid 2021.

Described by SG as a established pioneer in the gaming industry, Schneider arrives to develop ground-breaking gaming goods with 30 years’ experience. Most recently he worked at Aristocrat as Chief Product Officer where he managed the creative studios, hardware production and product design.

He has also held executive positions at Walker Digital Table Systems, Acres Gaming and other IGT leadership roles. A pioneer in the industry, Schneider is also a founding member of the Association for Gaming Standards and served as its Vice President for three years.

President and CEO Barry Cottle said: “Rich’s expertise in design, development and gaming makes him the perfect complement to our Scientific Games leadership team.

“Combining Rich’s expertise and creativity with our talented teams will bring industry-leading products and technology to our partners and their players.”

Schneider said of his new appointment: “I am thrilled to join Scientific Games to work on the next generation of great gaming products.

“Scientific Games is known for a culture of innovation and has brought amazing developments to our industry from player-favourite games to advanced cabinets and cutting-edge systems. It’s going to be a lot of fun to work with this team to deliver the next gaming innovations.”

The gaming group chief executive Matt Wilson said: “Rich has an incredible ability to build a culture that allows creative talent to thrive. He’s overseen complex transformations of product organisations and our team will benefit greatly from his expertise and leadership.”