Scientific Games Corporation, in collaboration with Racecourse Media Group (RMG), has added Quantum Leap Solutions’ (QLS) Legends Racing Series to its OpenMarket sports content range.
Legends Racing puts together the flat-racing stars from the past 50 years into a single pool of 9,000 top-class horses, including jockeys like Lester Piggott, Willie Carson and Pat Eddery. It’s the first virtual regular product to use actual horses, in-depth shape, jockeys and silks, with commentary from renowned race analyst Michael Cattermole.
OpenMarket aggregates leading multi-provider sports content into one network that digital sportsbook operators can access through a single integration. The depth and variety of products available on OpenMarket speeds up the innovation journey for consumers in controlled markets, from e-sports to virtual sports.
Keith O’Loughlin, SVP Digital Sportsbook for Scientific Games, commented: “With OpenMarket, gone are the days of multiple supplier integrations that are both costly and time-consuming. We’re bringing the very best the sports world has to offer into one single solution that creates real competitive advantage in terms of speed to market and player engagement.
“Since we launched OpenMarket in April, we’ve seen a surge in demand from forward-thinking operators looking to add next-level player experiences to their offering at speed.”
Mark Fellows, Quantum Leap Solutions’ Business Development Director, said: “Racing is about opinions. Are you with Nijinsky or Sea The Stars, Ouija Board or Snow Fairy? We’ve tried to build something that simulates what might have happened had the great horses from different generations been able to race against each other.
“Partnering with Scientific Games and its OpenMarket content aggregation platform will allow us to offer this exciting new product to operators and racing fans across the globe.”
Racecourse Media Group Commercial Director Nick Mills said: “OpenMarket is a perfect home for Legends Racing. Having a sports content aggregation platform that we can integrate with and distribute from at speed was critical for us.
“Legends Racing is the first daily virtual product aimed at real racing fans, who can form a genuine opinion on a race using previous form and ratings. We’re excited to be involved in this project with Quantum Leap and Scientific Games and look to working with them closely going forward.”