SG And Betfred Join Forces For Complete Sports Betting Solutions

In Pennsylvania, Scientific Games Corporation and Betfred have joined forces to deliver complete retail and digital sports betting solutions. As part of its recently announced partnership with the property, the bookmaker chose SG as their technology provider to launch retail solutions at Wind Creek Casino in Bethlehem, Pennsylvania in the first half of 2020.

Both firms plan to release digital sports betting for bettors in Pennsylvania in advance of the NFL season 2020-2021.

Betfred Group COO Mark Stebbings said: “Scientific Games was the clear choice to provide our sports betting platform in Pennsylvania. OpenSports provides best-in-class, reliable technology and services that will help us reach more players and grow our sportsbook presence at speed.”

The Pennsylvania Powering Betfred package is the full OpenSports product bundle for SG which includes online and mobile betting technology and services. In addition to Don Best Sports data feeds, which are part of the OpenTrade division of the OpenSports product range, Betfred will provide SG through its agreement with Wind Creek Casino over counter betting solutions and retail betting kiosks.

Keith O’Loughlin, SVP Sportsbook, Digital for Scientific Games, said: “Betfred is one of the UK’s top-performing bookmakers, and their move into the US will spark growth. Once again, a sophisticated and experienced sports betting operator has chosen OpenSports to responsibly grow its US presence with our maximum reliability, scalability, and performance.

“Together, Scientific Games and Betfred can make a massive impact in the sports betting arena by driving player engagement and putting their digital and retail sportsbooks at the forefront of this expanding landscape. Betfred is synonymous with giving UK customers a great value proposition, and we are confident that they will get great traction in the US with this customer-oriented approach.”