SciPlay Joins Casual Play Market With Come2Play Acquisition

SciPlay Corporation has acquired Come2Play, an Israeli developer and manager of casual mobile games, which allows the company to join the “fast growing puzzle and card market”

The deal closed effective June 22, 2020 and will not have a significant impact on the liquidity status of the firm, which is over $300 m with no balance sheet debt. Financial details are not disclosed for the transaction.

Previously, SciPlay, the social subsidiary of the multinational gaming firm Scientific Games, which became an independent entity in 2019, is pursuing a key strategy of “putting the best content on top of the industry’s leading player acquisition and revenue generation engine” as a result of the acquisition.

The company continues to use the same popular model that was demonstrated three years ago when it purchased SpiceRack to put Come2Play into its portfolio.

Josh Wilson, CEO of SciPlay said: “We are extremely excited to welcome the Come2Play team to SciPlay as this is a perfect match when it comes to both our products and culture.

“Adding a new genre of evergreen casual games and an incredibly talented team to our portfolio immediately expands our market beyond social casino apps, and enables us to leverage our unique technology and strategies to drive player engagement and grow revenue.

“We believe that with our support and expertise in user acquisition, analytics and live ops, we will be able to drive new growth behind the Come2Play titles.”

Come2Play ‘s social mobile games portfolio, headquartered in Tel Aviv with additional development offices in Poltava City, Ukraine, includes Solitaire Pets Adventure, offering a modern and fresh twist on the classic solitaire game, as well as Backgammon Live, lauded as “the leading backgammon experience available.”

Alon Barzilay, CEO of Come2Play added: “Our studio was founded on our passion to make games that really connect with our players, and we are thrilled to be joining SciPlay to take our games to the next level.

“By leveraging the expertise and support from the wider SciPlay team, we will amplify the reach of our games, including our groundbreaking Solitaire game, Solitaire Pets Adventure. We couldn’t be more thrilled for the future.”