During last week’s Cheltenham Festival, Scientific Games processed a “record volume of bets,” announcing a “huge uplift” of 53 percent on its OpenSports website.
A number of large sports betting firms, including William Hill, Entain’s Ladbrokes and Coral products, and Flutter Entertainment’s Paddy Power and Betfair companies, use the OpenSports solution.
In addition to the 53 percent rise in betting operation, the platform maintained ‘100 percentage platform stability’ with the operator’s partners during the weeklong racing affair.
A total of 70 million bets were made through the various operators, representing a 50 percent improvement from the festival’s 2020 edition, while total stakes have rose by 34 percent, with stakes on both Win and Per Way singles average £7.50.
Finally, over the four days, cumulative account purchases hit 470 million, a 44 percent rise over the previous year, and one undisclosed OpenSports partner handled over 34,000 wagers per minute.
High level performance
Keith O’Loughlin, SVP Sportsbook at Scientific Games Digital said: “These figures further demonstrate the power of our platform, with its scalability and reliability once again delivering high-level performance across one of the biggest sporting events.
“Despite the significant increase in activity, it was very much business as usual as our team and technology coped under the huge demand from bettors. Our job is to give our operator partners the confidence that they can deliver a great service and grow their business without the worry of system downtime.”
The increase has been attributed to a ‘demand from bettors for entertainment experiences’ during COVID-19 lockdowns, as well as an increase in overall online gaming as a result of the closure of retail betting sites.
O’Loughlin added: “This year’s Festival saw betting behaviour evolve and more players than ever before embrace the online space. The average stake levels indicate the recreational and entertainment value of this racing event and we’re proud of the role OpenSports has played during the Festival in offering such a wide audience a truly entertaining experience.”
According to Scientific Games estimates, the first day of the four-day festival drew a whopping 1.1 million spectators, with 1.5 million tuning in to watch Rachel Blackmore win the Champions Hurdle on the widely awaited Irish racehorse Honeysuckle.
This huge viewership – the biggest since statistics started in 2003 – has been mainly due to the lack of attendees at the festival, as well as the number of people operating from home or on furlough systems, as has been the case with the rise of online betting operations.