The Pennsylvania Lottery has granted Scientific Games Corporation a new contract to supply online/mobile games to iLottery through what it describes as a highly competitive procurement process.
In May 2018, SG launched the iLottery system for Lottery and will continue to provide iLottery technology, online / mobile games and services with three additional one-year extension options for seven years through the new contract.
The iLottery software of Pennsylvania Lottery is the most successful commercial launch of its kind in North America to date. Total digital games revenues exceeded $342 m as of May 2019, the program’s one-year anniversary. The mark outperformed any prior iLottery launch in the history of the industry dramatically, and reached $642 m in December 2019.
Drew Svitko, Executive Director of Pennsylvania Lottery said: “Our iLottery games have proven a fun, new way to play the Pennsylvania Lottery. Selling lottery online is a big part of our effort to modernize the lottery, appeal to new customers and meet our players where they already are, which is online, while generating new funds to benefit older Pennsylvanians.
“Sales of these new digital products as well as sales for our instant and draw-based games at Pennsylvania Lottery retailers grew beyond all expectations over the last year.”
Svitko noted that another record-breaking year was witnessed by the Lottery. With $4.5bn in total retail sales led by $3bn of instant scratch game sales, the 2018-19 fiscal year was its eighth consecutive year of more than $1bn in transfers for older Pennsylvanians.
“We thank the Pennsylvania Lottery for its trust in our iLottery technology, games and expertise to drive the most profits for programs benefiting older Pennsylvanians,” said Pat McHugh, Chief Executive Lottery for Scientific Games.
“Beyond the tremendous growth of instant and draw games, our iLottery partnership has generated significant incremental revenue. Scientific Games will continue to invest in innovation that keeps the Lottery relevant to consumers, and ultimately maximises its returns to the Commonwealth of Pennsylvania.”