Scientific Games has extended its long-standing partnership with the British Columbia Lottery Corporation by a further five years.
The US gaming technology firm will now provide a completely updated range of electronic sports betting and igaming tools, including player account management services, for the renewed partnership up to 2024.
Cameron Adams, interim vice president of digital and enterprise services at BCLC noted: “We’re excited to continue our relationship with Scientific Games and offer a comprehensive array of sports betting technology to our players.
“Scientific Games has helped power significant growth for BCLC’s PlayNow.com digital gaming site over the past several years, and this will help us to continue to grow and evolve our customer experiences into the future.”
Under the terms of the extended agreement, the BCLC is to take advantage of the full range of OpenSports product suite of Scientific Games, including promotions, scoreboards and seamless user interface.
The organisation headquartered in Las Vegas states that “OpenSports powers sports betting operations with the player at the heart of its solutions, keeping engagement, reliability, and an intuitive interface top-of-mind”.
“We’ve worked closely with BCLC for years, and we’re excited to continue building momentum with them in the Canadian market,” stated Jordan Levin, group chief executive of SG Digital.
“Our gaming platforms and sportsbook solutions are a perfect fit for their large audience, and the continued trust, confidence and innovation on both sides will drive positive growth in the industry.”
Scientific Games announced last week that it is partnering again with the National Council on Problem Gambling as it has joined a number of international lotteries in the “Gift Responsibly.” Lottery tickets are not the responsible gaming campaign for Child’s Play.
This follows the organisation participating in the 2018′ Gift Responsible ‘ project that also brought together U.S., Canadian and international lotteries, joining widespread support for the initiative.