Scientific Games is embarking on a new partnership with GameScorekeeper, a specialist in esports data. The step, the firm said, would promote access to automated data on esports, allowing it to deliver content in one of the fastest growing online game markets.
The partnership includes sport data for use in SG’s sportsbook applications and sport pricing services, including an in-house tool created and sold for sport scoreboards.
“This enables Scientific Games to provide engaging content within the esports market space where users are eager to spend time to get an overview of in-game events such as number of headshots, round winners or number of kills by specific players,” said the firm.
GameScorekeeper will provide SG with historical and live match data for use in its products, including the most popular games scoreboard: Counter-Strike: Global Offensive (CS: GO), League of Legends (LoL) and Dota2.
Keith O’Loughlin, SG’s SVP Digital Sportsbook said: “Esports are growing in popularity by the day. We’re thrilled to partner with GameScorekeeper to provide our partners with reliable live match data for the esports that players and spectators love. In esports, data is king, and both the players and audience require a streamlined feed of information in real time. Partnering with GameScorekeeper, we’ll be able to provide that world class experience.”
Felix Klastrup, GameScorekeeper CEO and Founder commented: “We are happy that there continues to be a high demand for our offer of accurate esports data and that we can now count a highly respected operator such as Scientific Games among our clients. In a booming market like esports betting, it’s all about gaining a first-mover advantage and companies who invest in quality data gain exactly such an advantage.”