Scientific Games Boosts ReelPlay Partnership Adding Infinity Reels

Slots developer ReelPlay and Scientific Games, based in Sydney, have expanded their ongoing collaboration after the latter secured a licence to introduce the Infinity Reels mechanic from the studio.

Book of Ultimate Infinity is the first game featuring the scheme, during which each winning spin offers the ability to add a progressive multiplier to several expanding reels.

The games will be released through the OpenGaming network of Scientific Games across the United Kingdom, Europe and Canada, with New Jersey expected to follow a short while later.

David Johnson, CCO at ReelPlay said: “Proudly first to market with innovative and inspirational concepts, ReelPlay have only just scratched the surface of what is possible with Infinity Reels.

“ReelPlay expect this latest deal to unlock a world of new potential for all involved; the support of a respected industry name such as Scientific Games provides a huge opportunity for the brand to grow.

“With a number of Infinity Reels games in flight with multiple partners, we look forward to seeing how the Scientific Games studios further develop the brand and for what more we can achieve together through our collaboration.”

The extension of the collaboration continues the sponsorship of the Infinity Reels brand through Scientific Games, having previously provided creation assistance for the making of El Dorado Infinity Reels.

Rob Procter, Scientific Games Content Director for Digital, added: “Having worked closely with ReelPlay throughout the development of El Dorado, we immediately recognised the potential of Infinity Reels and ardently believe it will have a big impact in the igaming industry.

“As the first product of our licensing deal, Book of Ultimate Infinity demonstrates the value of our partnership and is a testament to the level of innovation we strive for with our proprietary products. The game will no doubt be a big success and we’re looking forward to expanding our Infinity Reels collection with even more quality titles in the future.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.