Scientific Games Adds Scope With Fremantle’s Supermarket Sweep

After deepening its long-standing relationship with licensee Fremantle to include the Supermarket Sweep brand, Scientific Games has added even more scope to its game show portfolio.

Following the deal, which supports the approved brand portfolio of Scientific Games for lottery retail and digital games, the company plans to bring branded games to lottery players in the US and Canada.

Joining the catalogue

In Scientific Games’ licensed catalogue, Supermarket Sweep joins Let’s Make A Deal and popular Fremantle TV game show brands The Price is Right, Family Feud and Press Your Luck.

Scientific Games adds that the company lends itself to localised grocery store launch activities as well as its second chance campaign, where winners sprint through a warehouse and collect as much product as they can in less than 60 seconds, to help lottery games sold in retail and online.

Popular, relevant brands

Liz Johnson, director of lottery licensed properties for Scientific Games, said: “As part of our strategic value to lottery customers, we actively monitor what’s going on in the world around us to identify popular, relevant brands for lottery games.

“What excites us most about Supermarket Sweep is that it’s a classic TV game show that ABC brought back from the 1960s, and it is now a continued success. 

“This is a fantastic brand for our multi-faceted lottery retail and digital programs with some unique promotional opportunities. We believe it will resonate and be a hit with players.”

Three teams of two players join the global phenomenon, which is televised in more than a dozen countries around the world, as they fight it out to win cash prizes using their grocery store shopping skills and product expertise.

Scientific Games notes that, as well as its Fremantle collaboration, it plans to use the brand to help lotteries produce entertainment opportunities that drive full income for beneficiary programs.