As part of the STS ‘Bet with the Champions’ initiative, three-time Olympic ski jump medallist Martin Schmitt joined Peter Schmeichel.
Together with the legendary former goalkeeper Manchester United and Denmark, Schmitt, who won ski jumping gold for Germany in 2002, will help drive the international expansion of STS across television and digital platforms in all markets where the bookmaker operates.
This already includes more than 10 European markets after STS, Poland’s largest bookmaker, signed an agreement with BetConstruct in February of this year for both sports betting and gaming content.
The campaign also includes a refreshed logo and visual identity for STS that reflects the “modernity, sports character and dynamism,” according to Mateusz Juroszek.
He added: “For many years, Martin has led an exciting battle for leadership in the world of ski jumping. He is an excellent example of how determination and courage can lead to success.
“These are the features that characterise STS, e.g. in terms of foreign expansion, which is why the cooperation with the three-time Olympic medallist perfectly fits our global communication strategy.”
STS is Poland’s first operator to expand outside the region. It was motivated to push international expansion after experiencing a nearly tenfold increase in revenue in just six years – accomplished through the proper development of its betting product and new technology launch.