SCCG Management has announced the completion of a strategic consulting and business development agreement with Data Sports Group (DSG) in the US media markets.
SCCG Management is a casino and igaming consulting firm that specialises in sports betting, igaming, sports marketing, affiliate marketing, technology, intellectual property protection, product commercialisation, esports, capital formation, mergers and acquisitions, joint ventures, casino management, and governmental and legal affairs.
SCCG Management’s founder, Stephen Crystal, said: “We are excited to be able to bring this powerful suite of content and analytics for traditional sports and esports to cable and television, mobile, web, and OTT media companies. The ability to deploy automated, AI-driven video with data and analytics is a powerful capability, which we can now easily deploy through DSG.”
DSG, founded in Germany, delivers precise and consistent data for a variety of sports and esports events. It allows viewers access to sports sections that mix editorial with data and insights, and it affords media publishers new business opportunities and revenue sources.
DSG’s CEO, Sowbhagya Shetty, added: “DSG’s sports content is a perfect match for publishers, sports websites and betting affiliates. Media publishers looking to use sports betting content to monetise their user base benefit by integrating our historical and live data across the full spectrum of professional sports.”