For the roll-out of a full omni-channel solution, African online casino and sports betting operator Sahara Games has recruited the services of platform provider Pronet Gaming.
The offering, which debuted this week in Uganda and will soon be released in Kenya and Nigeria, includes online sportsbooks and casinos, as well as distribution platforms with their own UI and UX.
Sahara Games CEO Jeff Halloran said of the partnership: “Many platform providers don’t understand the African market and wonder why players don’t engage, so we were careful to choose a solution that provided the features they want and adapted to their demands.
“We assessed dozens of platforms and chose to partner with Pronet Gaming primarily because they understood the flexibility we required. Thanks to their platform, we plan to offer creative features to the African market that have never been seen before.”
The online casino content of Pronet Gaming includes a catalogue of over 6,000 slots, table games from almost 70 studios, with various games targeted to particular African markets as well.
35,000 live events a week, full and partial cash out, live match tracker and data, and a full risk management service are included in his full suite of sportsbook solutions.
Colin McDonagh, chief sales officer for Pronet Gaming, said the launch would provide the company with a unique product in a range of significant markets: “Sahara Games now has an online and retail platform that will take them past the competition and give them a solid, dependable base upon which to create significant commercial growth.
“As an operator it is so important to not only have all of the modern tools and products at your disposal but to be able them to showcase them in your own unique way. We are really looking forward to delivering this for them.”