Safer Online Gambling Group Secures £40k Digital Tool Growth

The Safer Online Gambling Group (SOGG) has reported that it has secured financing worth £ 40,000 as it looks to scale up its work on digital tool growth.

SOGG wants to use the software to help deter online bettors from having issues with gambling behaviour and expects to deliver its first digital solution within three months.

The funding comes from the Inclusive Recovery Fund, which in conjunction with Comic Relief and the Department for Digital, Culture, Media and Sport, is available from UnLtd.

Furthermore as part of its Changing for the Better Initiative, SOGG has been working closely with Entain, formerly known as GVC Holdings and the owner of the Ladbrokes Coral Company.

SOGG’s director, Adam Bradford, commented: “The funding is fantastic news. It means we can more effectively evaluate and scale up our work to help treat problem gambling behaviour more quickly through a range of digital tools.

“I know first-hand just how devastating the effects out of control online gambling can be on the wider family. This funding will help us make a huge difference where individuals are showing signs of problematic gambling.”

Of the £ 4.75m grants available from the Inclusive Recovery Fund of UnLtd and Comic Relief, 72 percent went to charitable groups such as SOGG with first-hand understanding of the challenges they are dealing with.

SOGG, founded in 2019 by David and Adam Bradford, father and son team, works across industries to provide implementable solutions that help addicts and prevent gambling-related damage.

The non-profit organisation seeks to raise awareness of online gambling addiction, provide assistance under the NHS system for gambling addicts, and collaborate with operators and the government to improve gambling policies to protect vulnerable players.

UnLtd’s chief executive, Mark Norbury, commented: “We were astonished at the quality and number of applications for this fund, demonstrating a clear and continuing funding gap for high-potential social entrepreneurs across a breadth of causes, communities, venture-types and sectors.

“Those funded today will be leading lights as we enter the next act of the coronavirus crisis – allowing us a glimpse of hope and optimism as the year draws to a close and we look further ahead to what comes next.”