After signing a long-term agreement with Kambi Group, Racing and Wagering Western Australia (RWWA) will upgrade its retail and online sportsbook offerings.
Through the alliance, RWWA will leverage Kambi’s technology through its stores and TABtouch online website to improve its existing sportsbook offering.
Important strategic partnership
Kristian Nylén, CEO of Kambi, stated: “This is an important strategic partnership for Kambi. RWWA has achieved excellent recent growth, and we are very pleased that they view Kambi’s high-performance sports betting technology as central in pushing that to the next level.
“The agreement underlines Kambi’s ability to configure our technology to meet the needs of any operator and regulated market, and we are excited to play a crucial role in driving RWWA’s online and retail success.”
RWWA will take full advantage of Kambi’s offering, which includes a bonus toolbox and front-end and odds distinction features, with Kambi as its new sports betting partner.
Springboard for growth
Ian Edwards, CEO of RWWA added: “We are delighted to have partnered with Kambi to build on our reach across our online and retail sectors.
“Kambi’s track record as a springboard for growth is evident, and their flexibility and power under the hood marked them out as an ideal partner.
“As the organisation which funds the State’s racing industry, RWWA is focused on maximising its profits through the Western Australian TAB in the long-term interests of the industry, and we believe this partnership will help drive greater results.”
We're delighted to be strengthening the Kambi network through a partnership with Racing and Wagering Western Australia. Kambi will support the upgrade of RWWA's TABtouch online book as well as its c.300 retail agencies. More here: https://t.co/jFLxmTNdXO #partnerwithconfidence pic.twitter.com/4n2CCaxWbd— Kambi (@KambiSports) January 21, 2021