In a multi-year deal that will launch ‘Rush Hour’ and a cross-platform consumer acquisition marketing initiative, Rush Street Interactive and Vegas Stats and Information Network (VSiN) have teamed up.
Lauded as a “groundbreaking” agreement, Rush Hour is to become the first national sports betting show to be broadcast from an Illinois sportsbook, with both parties also joining for a “major” BetRivers.com cross-platform enterprise.
Richard Schwartz, president of Rush Street Interactive said: “We are excited to connect the BetRivers brand nationally with VSiN’s passionate and growing base of sports bettors.
“We plan to work closely with the talented VSiN team to generate betting content that entertains and informs their listeners.”
VSiN will broadcast Rush Hour live from the Rivers Casino Des Plaines in-casino sportsbook, hosted by Chicago native Danny Burke, who is currently the host of ‘Bet on, Chicago’ on VSiN.
Corey Wise, general manager of Rivers Casino Des Plaines noted: “As the premier betting brand in Illinois, and first to launch both online and land-based sportsbooks in the state, Rivers Casino Des Plaines, Chicagoland’s hometown sportsbook, is a perfect backdrop for the new Rush Hour betting show.”
Betting analysts from multiple BetRivers locations will be calling in to join Burke to provide unique regional perspectives on the sports betting markets as the odds and lines move.
Rush Hour will provide insights and access to live sports betting data across the US, leveraging proprietary data from the current presence of RSI and/or BetRivers in the six states of Illinois , Indiana, Pennsylvania, New York, New Jersey and Colorado, and the three additional regions that will be launched over the next six months.
Brian Musburger, founder and CEO of VSiN added: “As BetRivers.com emerges as one of the top sportsbooks in Illinois and across the United States, we couldn’t be more excited to launch the first national sports betting show out of Illinois with our friends at BetRivers.
“Not only because of the importance of the Illinois sports betting market, but also because Chicago was the birthplace of VSiN and a place so many of us on the team have called home over the years. It’s amazing to come home and partner with BetRivers to deliver the most credible sports betting news and analysis available in the industry.”