Rush Street Interactive (RSI), an online casino and gaming company, has partnered with IMG ARENA, the sports betting service and content centre, to debut the first ever UFC Event Centre this weekend.
During UFC 254: KHABIB versus GAETHJE on Rush Street’s North American sites: BetRivers.com and PlaySugarHouse.com and in Colombia on RushBet.co., the UFC Event Centre and UFC’s official data feed will be available starting October 24.
The UFC Event Centre has been branded the first sports betting product of the gaming industry created exclusively for a major sports brand, created by IMG ARENA to capture the full UFC experience.
It aims to include more UFC event functionality and ‘fastpath data’ points than any previously available betting product, including official data distribution in less than two seconds, live betting data points, UFC event and bout schedules, live event data, fighter data and rankings, and live in-round betting for any UFC event worldwide.
IMG ARENA’s Executive Vice President and Managing Director, Freddie Longe, stated: “Rush Street Interactive is known for leading the industry in bringing new online casino and sportsbook services and content to the North American market. We are delighted to extend our partnership and launch the UFC Event Centre live in market with the team.”
Richard Schwartz, President of Rush Street Interactive, stated: “Rush Street Interactive continues to focus on enhancing the betting experience of our customers. The UFC Event Centre is the next generation of fan engagement. The UFC brand is extremely powerful and already resonates strongly with the key demographics of global sports betting consumers. We strongly believe this ground-breaking product will bring greater entertainment-value to our players’ betting experience.”
We’ve partnered with IMG Arena on the first-ever UFC Event Centre which provides a host of new opportunities for live betting during every UFC fight on @BetRivers and @PlaySugarHouse in the US.https://t.co/U0tFD2fR2x#onlinegaming #onlinesportsbetting
— Rush Street Interactive (@RSInteractive_) October 23, 2020