Rootz Group Forms Global Alliance With MuchBetter

The Rootz group of online casino operators has formed a global alliance with igaming payment company MuchBetter, as the company aims to add” the most popular and innovative payment platforms on the market.

MuchBetter is now available as a payment option at Rootz ‘s flagship Wildz Casino and its newly launched Caxino Casino brand, promising to give players “freedom to play however they want.”

It was reported in a media release that the MuchBetter service “provides the security and ease of use Rootz wanted from a payment partner,” with a net deposit business model that it asserts would save the operator large amounts of transaction fees compared to other alternatives.

Israel Rosenthal, MuchBetter founder and CEO said: “Rootz is a great demonstration of how to be successful in the igaming space by prioritising the user experience and leaning into the benefits of new technology.

“We have the same approach at MuchBetter. By combining best in class tech from the payments space with our own expertise and IP, we’ve created an ultra-secure and easy to use payment service for igaming.

“It’s why we’re proving so popular among players and operators alike, especially among innovative brands like Wildz and Caxino. We expect this smooth integration to be the start of a long and successful partnership with Rootz.”

Current MuchBetter customers are prompted to use the service when making a deposit to their Wildz or Caxino account, with incorporation having been successful to date, being able to transfer money with only their mobile and fingerprint in and out of their MuchBetter accounts.

Tony Kjaldstrom, COO at Rootz added: “Rootz is one of the fastest growing names in the igaming space. We are always improving our services and giving our players freedom to play however they want.

“This includes the option of using the most popular and innovative payment platforms on the market. Indeed, MuchBetter offers exactly the kind of secure, seamless service we wanted for our players, and working with them always felt like a natural fit.”