Ronnie O’Sullivan: How Betcris Has Assisted Snooker Success


Betcris Ambassador and snooker legend Ronnie O’Sullivan, speaking at London’s latest Betting on Sports conference at Olympia, that serving as a brand ambassador assisted him concentrate more on snooker.

O’Sullivan, who participated in the Sports Sponsorship Specialist seminar alongside BetCris CEO for the UK and Asia Hilly Erlich, was questioned about what he believed was the secret to his achievement in Shanghai and whether snooker could bring position in a darts-like setting.

Pressed on how a third successive Shanghai Masters championship could be brought back, O’Sullivan clarified: “I think that because there are the 16 best players in the world at the event, so every match is like a final, and you know that you have to beat the best of the best. When you see the top players strolling around the venue and the hotel, it inspires you to really focus, and players tend to rise to the occasion.”

According to ‘The Rocket,’ working as a brand ambassador for the betting provider gave him the chance to concentrate more on his snooker profession.

He explained: “The more support you can get from sponsors away from the table, a lot more pressure it takes away from you when you are at the table. Working with Betcris has been fantastic, and that’s financially secured me for the next five years. I can now focus on my snooker, and give that 100%, and try to be as successful as I possibly can be.”


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