ROAR Digital, the joint venture between MGM Resorts International and GVC Holdings, has decided on a long-term extension of its relationship with Sportradar to be extended to September 2026 under the new deal.
As part of the extension, Sportradar will continue to provide data to ROAR Digital for use on its BetMGM app for all US sports plus a range of other events.
Neale Deeley, Vice President of US Sales and Gaming, Sportradar said: “ROAR Digital has been an excellent partner, and we look forward to continuing this for many more years.
“BetMGM deeply understands mobile sports betting, and we are incredibly excited to be working alongside the ROAR team to continuously deliver the best experiences for their customers.”
BetMGM has also committed to the expansion of Sportradar’s live streaming library of sporting events across the US industry.
Matt Prevost, Chief Marketing Officer, ROAR Digital said: “Sportradar has been an excellent partner for BetMGM and the expansion of our existing deal speaks to our long-term commitment to one another.
“Streaming is a great offering for our customers and when paired with fast, reliable data, puts us in a great place to ensure that we can deliver the future of sports betting experiences in the US.”
Today we’ve announced a partnership extension w/ROAR Digital to continue providing data for US sports & events to BetMGM. BetMGM will also deploy Sportradar’s portfolio of live streaming sporting events on BetMGM in the US market.
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— Sportradar (@Sportradar) June 24, 2020