A multi-year streaming and marketing content agreement with Sportsbet Australia has been formalised by the Racecourse Media Group (RMG) and Sports Information Services (SIS) to allow the operator to broadcast and bet on British and Irish racing.
The deal will see British and Irish thoroughbred racing, which will also be shown across Sportsbet digital platforms on Tabcorp’s (TAB) SKY Racing network on the TAB app, in venues and homes across Australia.
Paul Bittar, Sportsbet’s GM of Sports Partnerships, commented: “We are really excited to be able to conclude this deal with RMG and SIS in order to bring live streaming of British and Irish racing to our huge Australian customer base.
“Sportsbet is always seeking to bring excitement to life for our customers and striking this deal on high-quality racing content supports this goal. We are also pleased to be able to support the sustainability of the British and Irish racing industries through new revenues.”
British and Irish racing will gain extra exposure in the Australian market through the arrangement, which the trio hopes will generate ‘a new revenue stream’ for the subsidiary of the Flutter Group.
Commercial Director Paul Witten of SIS added: “UK and Irish horseracing content is an important contributor to Flutter’s revenues in jurisdictions around the world, and we are delighted to now be able to bring live pictures and additional content to Sportsbet’s Australian customers.”
Nick Mills, Commercial Director of RMG, concluded: “We are delighted to team up with Sportsbet and grateful to our long-standing partners, Tabcorp, for helping to facilitate the partnership through broader distribution of its SKY Racing channel.
“This is a very exciting opportunity to increase the shop window for our racecourses, as well as generate additional international revenue.”
After promoting Helen Ridley to the new position of Head of Group Account Management and also naming Michele Fischer as Digital Sales Consultant for the US sector, SIS expanded on its international expansion strategy earlier this year.