Rightlander Release New ‘Radar’ Service

Rightlander.com, an affiliate enforcement company, has released its new ‘Radar’ program to detect and track false communications behind the paywalls.

The launch comes when the company believes that “tipsters, matched betting sites and affiliate newsletters often fly under the radar using direct mail, software downloads or password access to distribute content.”

While the UK is subject to increased regulatory scrutiny over misleading ads, Rightlander notes that subscription advertising is one of the places that has generated concern and is among the toughest to police.

In response to the above concerns, the company has launched Rightlander Radar, available from this month to ignore operators, to recognise and track private channels carrying this content, and to address serious incidents or issues highlighted by the regulator.

The service was developed to provide the affiliate enforcement processes with an additional layer of insight, and is said to take minimal management time.

In addition, the new service will also include investigating emergency regulatory problems, such as the latest COVID-19 initiatives and the affiliate marketing operation to self-excluded players that has been the subject of regulator notifications to the operators.

Operators should be informed of problems that jeopardize their trademarks and licenses along with a monthly report that offers insight into the material reviewed and discovered problems.

Rightlander founder Ian Sims explained:  “The ASA recently published a ruling against an affiliate in the igaming space who is not only still active but we have discovered is sending out affiliate links to UK licensed operators via email.

“Radar is designed for any compliance officer or affiliate marketing professional who has a responsibility to ensure that affiliate and marketing content is pushed to consumers in a compliant fashion and who needs to quickly identify when a brand’s licence is being put at risk.

“This level of service requires a specific knowledge of the sector and how affiliates work. We employ experienced gamblers and affiliates who know what to look for and how to recognise ‘bad actors’ to seek out these marketing channels and conduct the monitoring.”