In a bid to help both providers strengthen affiliate enforcement and enhance their responsible gambling initiatives, Rightlander has joined forces with both Trustly and Footstock.
As a result , a number of affiliate enforcement resources, including the Automatic Enforcement Monitor, PPC Monitor and Proactive Affiliate Finder, are to be acquired by Trustly, the payment solutions company, and Footstock, which merges fantasy football commitments with player trading components.
Nicole Mitton, Rightlander.com’s head of customer success, commented: “The Rightlander platform makes this process easy and efficient, and ensures operators and suppliers can be confident that the affiliates they are working with are fully compliant with the rules and regulations they must adhere to.
“We are delighted to have joined forces with Trustly and Footstock to help them improve their affiliate compliance initiatives.”
The Automated Compliance Monitor allows the identification of non-compliant material across regions such as the United Kingdom, Sweden , Denmark, Australia, and the United States.
This flags potential breaches, such as missing terms and conditions, expired deals, incorrect marketing properties, enabling businesses in multiple jurisdictions to remain compliant.
Vasilije Lekovic, director of gaming at Trustly noted: “At Trustly, we take responsible gambling very seriously, and it’s great to have a trusted partner like Rightlander that can help us promote it.”
Every month, the Proactive Affiliate Finder searches millions of web pages to locate new and popular sites, while the PPC Monitor detects detrimental advertisements to prevent them from appearing on the branded keywords of an operator.
James Copeland, Footstock’s chief marketing officer, said: “Rightlander are a key component in our ongoing endeavour to ensure Footstock and our growing affiliate network take responsible gambling as seriously as possible. We’ve already benefited from their great software and customer service.”