Since releasing its product and service portfolio in Portugal and Bulgaria, partner compliance provider Rightlander.com has taken yet another phase in its global expansion plan.
As a result, player-centric players in these two countries will help their enforcement activities with access to the full spectrum of Rightlander.com products including affiliate landing page tracker, PPC partner bidding tool, responsive affiliate finder, live enforcement and quick start.
Rightlander founder Ian Sims explained: “Rightlander’s priorities are largely driven by our clients’ requirements and we provide data to several large companies dealing in multiple regulated or soon to be regulated territories.
“Portugal’s igaming market grew to €69.8m in the first quarter of 2020 and the gambling industry in Bulgaria continues to grow and become more and more interesting for international companies so it was only a matter of time before we included these markets into our offering.”
Rightlander.com’s distributor compliance database searches every website and generates a list of all locations to which the trademarks of an operator are referred and/or related.
It follows each link on the website towards its final destination, takes a screenshot and stores it in a personal library. This is designed to enable operators to have full oversight of the affiliates that link to their brands.
The platform also helps operators to schedule compliance breach incidents that will be immediately alerted when they occur allowing them to respond and fix instantly.
In fact, operators in both territories will now be able to use the PPC company bidding platform from Rightlander to track keyword-related events involving their brand names.
The tool scans Google Ads and monitors PPC activity with data collected over a 24-hour period at different points, capturing information about time-sensitive PPC campaigns including day-parted ads.