Richard Sherman, NFL player for the San Francisco 49ers, 4-time Pro Bowl and 2014 Super Bowl Champion, has been appointed by Enthusiast Gaming Holdings Inc as a worldwide ambassador for the company’s sports brand, Luminosity Gaming.
As Enthusiast Gaming’s brand ambassador and shareholder, Sherman will assist promote the development and achievement of the company while working with the brand Luminosity. Throughout the year, he will join live activations of Luminosity and Enthusiast Gaming and invite other NFL players to team up with the company’s Call of Duty squad centred in Seattle, Washington.
Sherman’s “player challenge” matches will be streamed openly across the Luminosity network and will also help build the competent player list of the company as the esports organisation of Captain of Luminosity.
Steve Maida, President of Luminosity Gaming said of the appointment: “We are excited to announce this strategic relationship and welcome Richard into the Enthusiast family. As a globally recognised athlete, and an avid gamer who was featured on the cover of Madden NFL 15, Richard is a perfect fit for us. With over 50 gaming influencers and esports professional athletes, we are looking forward to adding a Super Bowl champion to our roster.”
Sherman added: “Luminosity is one of the most successful esports brands in the world, and I’m excited to be a part of it. As a brand ambassador and team captain of Luminosity, I plan to bring my competitive spirit and love of the game to the esports organisation. I am especially eager to challenge some of my NFL rivals and teammates to join me for online matches, streamed on the Luminosity network for all our fans to view and enjoy.”
Sherman was selected in the third round of the 2011 NFL Draft by the Seattle Seahawks. He was selected four times for the Pro Bowl and voted four times for All-Pro, including three times for the first team. In 2013, when he helped the Seahawks win their first Super Bowl, he led the NFL in interceptions.