Rich Gannon and Eddie Alvarez have joined Parx Interactive’s roster of brand ambassadors for its mobile and casino sportsbook.
As the newest Parx brand ambassadors, Gannon, a former NFL MVP and four-time Pro Bowler, joins UFC and Bellator Lightweight Champion Eddie Alvarez, a 16-year veteran announcer with CBS Sports.
The two will be responsible for representing Parx Interactive on social media with material ranging from podcasts to long and short form videos in their new jobs. They will also make personal appearances on behalf of the organisation at other occasions.
Highly respected, well-known champions
Matthew Cullen, senior vice president of Parx igaming and sports said: “Associating with these two highly respected, well-known champions will continue our efforts as we witness the convergence of sports betting, sports content and social media.
“We are committed to be at the leading edge of this convergence to engage sports fans and provide them with the content they demand from the names they respect.”
Adding: “Our newly formed digital media division is built to create fun and engaging bite-size content across not only sports, but also across lifestyle, which helps our customers experience all the Parx Interactive brand has to offer.”
Other brand Ambassadors
Other Parx Interactive Brand Ambassadors include Natalie Egenolf, a media figure, Dei Lynam, a sportscaster, and Sam Wilson, a radio broadcaster.
“We’re not done adding brand ambassadors to our team at Parx Interactive,” said Gil Bushkin, senior director of Parx Interactive marketing.
“Like good professional sports General Managers, we are constantly looking for those who will round out our team to keep Parx Interactive at the forefront of sports content, sports betting and digital media.”