Following confirmation of a new partnership with the Responsible Gambling Council (RGC), Playtech has expanded on its five year plan to encourage and advance safer gambling.
The collaboration will aim to enhance industry expertise to educate and encourage safer gambling, mental health and digital well-being, representing one of the first assessments of digital well-being in addition to safer gambling.
Janine Robinson, Director of the Advancement of Best Practices Centre at RGC, commented: “Playtech is an industry leader and we look forward to working together to influence positive change and advance responsible gambling standards.
“The impact of the digital world on mental health is a growing concern for many but one which is currently not particularly well understood. We believe adopting digital resilience and safer gambling behaviours will be an important part of protecting mental health.”
As part of the partnership, Playtech will support RGC by using a combination of thought leadership, analysis, and initiative assessment to examine the association between mental health, digital wellness and gambling.
RGC ‘s network of ‘regulators, operators, care providers and the gaming public all over the globe’ will help the study.
It is part of the Playtech Protect campaign, which is the pledge of the specialist omnichannel sports betting solutions to ‘place safer gambling at the heart of its core products and services.’
Through the initiative, Playtech has used analysis, data , and technology to develop products to recognise at-risk customers through the use of artificial intelligence and offer personalised, safer gambling interventions based on their unique risk profiles.
Claire Milne, Playtech Interim Chairman, added: “The Responsible Gambling Council is a leader in research and best practice standards that drive the gambling sector to build a more sustainable and safe industry for the benefit of all stakeholders.
“As part of our Sustainable Success strategy we aspire to develop meaningful partnerships that will advance the safer gambling agenda. This collaboration will aid us in fulfilling our duty and commitment to use our expertise, experience and technology to promote an industry which provides both an entertaining and safe environment that supports digital and mental wellbeing and resilience.”