Return Of Bundesliga Sees May Rise For German Betting Market

After the Bundesliga returned after an eight week hiatus, German bookmakers and affiliates reported a drastic rise in business.

Affiliate company Leadstar Media reported that since the resumption of football, its brand has recorded a 100 percent increase in business. Meanwhile, the search for ‘sportwetten’ – the German for ‘sports betting’ – in May was 2.5x higher than in mid-April.

Leadstar Media also revealed that since April, searches for ‘Wettbonus’ (bookmaker bonus) and ‘Wettanbieter’ (bookmakers) have also grown.

In the meantime, foreign broadcasters have reported record numbers for viewers, with the Dortmund-Schalke derby drawing an audience of 203,000 on Fox Sports 1 in the Netherlands – more than double the normal Bundesliga matches seen on the channel.

But despite the positive rises, the value for affiliates from the German sports betting market is expected to shrink, with the uptake of activity following the resumption of live football not expected to mitigate the losses experienced during the lockdown.

Indeed, Austria’s gambling and sports betting market is likely to be one of the big losers in the 2020 shutdown.

According to data from the market research firm Industry Radar, which wrote a report predicting that the gross gaming revenue of the country could decline by 16 percent to €1,62 billion by 2020.

The same research indicated that GGR would drop by 45 percent to €145 million for the sports betting industry in Austria, with no changes anticipated until Autumn.