Research Points To Gaming Companies Falling Behind With Responsibility

A Swedish researcher has called on the industry to “prove that gaming responsibility tools have an effect.” Ekaterina Lvanova has been studying gaming responsibility at the University of Stockholm, Sweden for the past four years and claims that research into gambling issues is falling behind.

The study, sponsored by Paf, focused on gambling, having limits, gaming behaviour, gaming attitudes and the probability of predicting gambling issues.

“It is absolutely essential to prove that gaming responsibility tools have an effect and show how they make that effect,” Lvanova said of her research. “We are falling behind with both prevention and treatment from a public health perspective.

“My colleagues would agree that gambling problems are not taken as seriously as, for example, alcohol abuse. This attitude is reflected, in return, on those affected by gambling where it can still be seen more as a character problem for those people rather than a disease.”

Lvanova’s work has generated industry headlines across Europe as it challenged the efficacy of voluntary restrictions, claiming that they have no noticeable effect.

In addition to financially supporting the study, Paf also received access to real data from their own online games which were used to perform the research review.

Daniela Johansson, the deputy CEO and CRO of Paf, is proud to have taken responsibility for gaming “one step further.” She added: The research can help us all gain a better understanding of the tools and methods that are proven to provide better gaming responsibility.” This is a measure Ivanova believes to be a “step in the right direction” and believes they need to be “thoroughly tested.”


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