Remodelling And Rebranding Of The Brook To Eureka Casino Complete

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The Brook, known as Seabrook Park for about four decades, has undergone a year-long, multi-million-dollar remodel and rebrand.

A year ago, Nevada-based Eureka Casino Resorts bought the 75-acre site, a 100 percent employee-owned company that remodelled the 90,000-square-foot facility.

Lauded as “America’s largest charity casino,” The Brook plans to re-imagine charitable gaming in New Hampshire, a state that channels 35% of gaming proceeds to local organisations.

One of the latest developments saw a racebook and sports viewing area being added, lauded as “the largest of its kind within 300 miles.”

The Brook’s charity casino features table games such as blackjack, roulette, and cajun stud, as well as being the only Stadium Gaming casino in New Hampshire. The remodel also introduces a retro arcade with pinball and video games from the classic 80s and 90s.

Bill Manzi, Seabrook town manager said: “I was excited and delighted to see the new renovations at ‘The Brook’ unveiled today. The town of Seabrook looks forward to first-rate gaming and entertainment at this beautiful new facility, and is deeply appreciative of the major investment in Seabrook made by Eureka.”

Eureka Casino Resorts was founded in 1997 and became the first hotel-casino company owned by workers in Nevada in 2015. Fortune magazine recently named the company one of America’s Top 100 Medium Workplaces for a second year in a row.

“Sometimes you are out to do good and sometimes you are out for good fun. The Brook gives you a beautiful and exciting place to do both,” said Andre Carrier, chief executive officer at Eureka Casino Resorts. “New Hampshire has had charity casinos for years, but it has never had a true ‘casino experience. The Brook changes all of that.

“At Eureka, our ‘why’ and our ‘way’ are at our core. In New Hampshire, our ‘why’ is to be the largest, most successful charity casino in the world, and our ‘way’ is always to serve our guests, community, and one another with care, compassion, and dedication as a 100 per cent employee-owned company.”

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