A pair of commercial tie-ups have been carried out by Relax Gaming, with a QTech Games integration revealed alongside a Powered By collaboration to implement the content of Tom Horn Gaming.
Relax’s own content suite has been made available to QTech Games’ customers and their players under the terms of the former, opening up an array of both existing and new markets for the company.
The integration will include Temple Tumble, Snake Arena, and the Money Train series, tasked with helping to drive differentiation and ramp up interaction and player retention levels in the process.
Distinct and diverse portfolio
QTech Games CCO Ulf Norder explained: “We’re excited to have partnered up with Relax Gaming, whose distinct and diverse portfolio needs no introduction. The QTech Games platform is integrated with the best games from the planet’s top providers – and Relax’s unique content sits near the zenith of this mountain.
“In short, we look forward to seeing how these games perform across a patchwork quilt of territories. Especially in developing gaming spaces where demand for a localised product set is paramount in tackling the diverse backdrop of cultural trends and player preferences.
“I’m happy to add that this new partnership will also be promoted by a 50 per cent discount campaign in March for a selection of 10 games from Relax.”
In addition, through the Powered By Relax collaboration programme, Tom Horn Gaming will be delivering its goods to the group’s network of operator brands.
Advancing global presence
Ondrej Lapides, CEO at Tom Horn Gaming said: “This year is going to be even more momentous for us than last, as we continue to advance our global presence through strategic partnerships like this one.
“Relax’s network and hassle-free business methods are what initially attracted us to the company, having already demonstrated their expertise; we’re confident that we’ve made the right choice in this programme.”
In joining such a relationship, the partnership will make titles such as Sweet Crush, Gold X and Wolf Sierra available via the platform, following a string of third-party studios.
Simon Hammon, CPO at Relax Gaming, said of the partnership between Tom Horn: “Our drive for market growth continues apace with this latest partnership.
“The new titles it will bring our operators are well-known for their quality and originality, adhering to our own high standards of content delivery and showing the appeal of the partnership programmes we have available. We’re looking forward to working with Tom Horn Gaming and bringing more high-value content to market.”