Online casino content provider and aggregator Relax Gaming has inked its new deal with multi-product content provider Inspired Entertainment for third-party company deal.
This new agreement is part of the Driven By Collaboration system of Relax Gaming and provides Inspired access to its distribution network in addition to what it lauds as “a hassle-free route to market.”
Customers of Relax will also be able to use Inspired’s new V-Play Plug & Play solution, an end-to-end online virtual sportsbook platform that enables operators to use their scheduled virtual titles with “minimum integration effort and rapid market speed.”
Plug & Play makes the virtual product available without the need for sportsbook integration, and provides a complete bet management app, including a sports betting experience with a personalised branding option.
Claire Osborne, interactive vice-president at Inspired, said about the partnership: “Joining Relax Gaming’s partnership platform is a very exciting milestone for us as we look to grow our business and build brand awareness.
“Our content is already enjoyed in numerous jurisdictions across the globe and joining forces with Relax gives us even more avenues to boost exposure with leading operators.”
Relax Gaming continues to expand its Driven By Partner Base, providing trade agreements that allow suppliers to leverage its technology and integration platform while remaining in the commercial control of operators ‘ agreements.
Simon Hammon, CPO of Relax Gaming, added: “Our partnership programmes have continued to expand significantly since launch, and we are delighted to welcome Inspired into the fold.
“As a multi-product provider, they develop exciting content for territories across the globe and we look forward to a long and fruitful partnership.”