Relax Gaming Teams Up With Max Entertainment In Distribution Deal

Online casino aggregator and manufacturer Relax Gaming has carried out, after teaming up with Max Entertainment, an expanded distribution of its igaming portfolio.

As a part of the partnership, the online gaming app suite of Relax Gaming is to be roll-out across the four Slotty Vegas, GoSlotty, VulkanBet and GGBet brands of the operator community.

As part of the agreement, Relax ‘s proprietary slot portfolio, including Money Train and Snake Arena, as well as its aggregated content library, is expected to be launched soon across all online casino brands of the operator.

Ion Minca, Max Entertainment ‘s head of casino and product, said of the link-up: “Relax Gaming’s diverse portfolio offers something for every player, so we expect this partnership will offer huge benefit in terms of customer acquisition and retention.

“The seamless integration and flexibility offered will also allow us to tailor the content offered by each brand and prioritise games that resonate with our target audiences.”

The alliance comes during a strong growth phase for Relax Gaming, which has in recent months increased its customer base with the introduction of a range of foreign operators.

The company’s product range has been greatly expanded and now includes games from a multitude of developer brands including ReelPlay, 4ThePlayer and Fantasma Games.

Daniel Eskola, CCO for Relax gaming said: “Our partnership with Max Entertainment demonstrates the appeal of our portfolio among operators that are daring to do things differently and create a unique igaming experience for their players.

“We’re excited to be joining forces with this exciting brand and look forward to providing its casinos with a wide selection of quality games and localised third-party content that have proven to increase growth for our partners.’’