Relax Gaming Strengthens Ties With Kindred Via 32Red

After sealing a distribution agreement with the firm’s 32Red brand, Relax Gaming has strengthened its ties with online gaming operator Kindred group.

The new agreement gives the operator access to the library of in-house games developed by Relax Gaming, including the titles of the Temple Tumble and Money Train, as well as the firm’s lauds as its “latest high performer,” La Fiesta.

Neil Banbury, UK general manager for Kindred parent company 32Red said: “Delivering the best games to our customers is paramount here at 32Red, and Relax Gaming’s content provides us with a host of casino games that will further enhance our strong offering.

“With its expanding portfolio of quality in-house titles, including Temple Tumble and Money Train, this partnership will allow us to engage our players in a safe and secure environment and attract new audiences with exciting additions to our portfolio.”

The collaboration represents the online casino content aggregator and supplier’s first of the month, moving on from a hectic time that saw negotiated link-ups with Princess Casino, Grace Bay Casino, DWG and German land-based gaming operator Löwen Play.

Daniel Eskola, Relax Gaming CCO stated: “32Red is a key player in the UK market and we’re pleased with the smooth, collaborative process we’ve shared with Microgaming and their teams so far.

“We’re excited to offer our innovative and engaging content to select Microgaming clients. Our flexibility and quick integration have played an integral part in our rapid expansion over the last 12 months, and we look forward to another great launch with a top tier operator.”

In addition, Relax Gaming is also working to complete the integration alongside Microgaming, resulting in a streamlined process that could pave the way for future collaborative efforts.

Leon Thomas, Microgaming’s commercial director has added: “Microgaming is delighted to support 32Red with this integration, ensuring fast access to an even wider selection of content for a much-valued and respected partner. Great to work so openly and constructively with the team at Relax.”