Relax Gaming Signs Silver Bullet Deal To Integrate Storm Gaming Titles

Relax Gaming has signed a Silver Bullet deal to integrate Storm Gaming’s whole portfolio of games, with the goal of “creating exhilarating and dynamic experiences.”

Storm Gaming will have access to the igaming aggregator and supplier’s network of operators as the latest game company to benefit from the distribution scheme.

Simon Hammon, CPO at Relax said: “Storm Gaming’s focus on technology and high-quality content represents the ideal partner for us and our operators.

“The deal highlights the value that Silver Bullet brings to the table both for us and for studios, allowing for content to be exposed to the leading operators at unmatched speed. We look forward to supporting their next chapter of development.” 

Substantial growth

Storm Gaming, which has over 100 games, including slots and bingo, after ten years in the sector, will be integrated to further diversify the titles accessible to Relax’s clients – which has witnessed substantial growth in recent months across numerous European regions.

Storm Gaming’s operations director, Sabrina Anthi Howells, said: “The entire team at Storm Gaming is first and foremost about making gambling more fun than it ever was before. Our mission is to create exhilarating and dynamic experiences, so when the time came to find an aggregator partner, Relax was the obvious answer.

“The Silver Bullet programme is exactly what we need to help us get to the next level as a developer in the igaming industry. We look forward to bringing something fresh to the slots scene.”  

Kindred Group exercised its right to purchase the remaining 66.6 percent of Relax Shares earlier this month.

The acquisition of Relax accelerates Kindred’s product control and differentiation capabilities, with an implied value of €320 million for 100 percent of the shares — on a cash and debt free basis.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.