As the igaming aggregator and distributor unveils a collaboration with online gaming operator Gamesys Group, Relax Gaming has praised the launch of a “major UK deal”.
As a result of the link, the portfolio of slot games from Relax Gaming is now available via the online casino and bingo brands of the operator, including sites such as Jackpotjoy, Starspins, Virgin Games, Monopoly Casino and Heart Bingo.
This means that, along with its proprietary portfolio that provides games such as Money Train 2, Temple Tumble and Snake Arena, players can access the supplier’s range of third-party studios and aggregate titles.
Simon Mizzi, director of marketing at Gamesys, said: “Relax Gaming has quickly made a name for itself in the UK market as a result of its popular proprietary slots, strong selection of aggregated games, and straight forward business partnerships.
“Partnering with Relax will add to the diversity of content available with titles that are proven to perform well in the UK.”
The UK market penetration of Relax Gaming grew dramatically in 2020, with the company entering into “several landmark agreements” praising them. The business recently linked with Flutter Entertainment to offer content to its brands Paddy Power and Betfair.
The new integration with Gamesys, the first partner of Relax in Gibraltar, expands the presence of the supplier in the United Kingdom and in other important European markets where the operator is involved.
Relax Gaming CCO, Daniel Eskola, added: “With Gamesys’ impressive brand portfolio and reach, this partnership significantly raises our profile among players in the UK and further reinforces our footprint in Europe’s largest market.
“Our platform offers a high level of quality and variety to suit different player preferences, meeting Gamesys’ requirements for gaming content that appeals to a diverse range of customer profiles.”