Relax Gaming Extends Distribution Relationship With ReelPlay

Relax Gaming, an online casino content provider and distribution site, has expanded its ongoing relationship with Sydney-based game developer ReelPlay.

The company is to launch a premium collection of ReelPlay’s third-party studio partner content to enhance a previously agreed distribution agreement.

Following the successful launch of the portfolio of ReelPlay in August, including first launches of Hypernova Megaways and El Dorado Infinity Reels, the independent games developer will now also offer a number of titles from their selected partners.

David Johnson, chief executive officer at ReelPlay said: “We’ve been impressed with Relax Gaming’s technical ability to support a range of studios and quickly bring their games to market.

“Widening the scope of our agreement will provide a level of expertise and exposure to our partners that is unique in the market. The Relax Gaming team are a pleasure to work with and we look forward to leveraging the mutual benefits of this agreement extension.”

As part of the Powered By Partnership joined in August 2019, both parties can gain access to the distribution platform of Relax Gaming, which facilitates the on-boarding of a wide variety of partner content.

Simon Hammon, Relax Gaming CPO, commented: “ReelPlay’s proprietary in-house casino games have been a hit with players and it’ll be a great advantage for Relax to add titles from ReelPlay’s quality studio partners as part of the extended deal.

“The growth of our existing partnerships demonstrates the appetite in the market for mutually beneficial distribution agreements that further the reach of other providers and boost our portfolio with coveted content.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.