Relax Enters Platform-to-Platform Agreement With NetGaming

Casino gaming content provider Relax Gaming has entered into another platform-to-platform agreement with NetGaming to distribute content.

Lauded as a “up and coming brand,” the deal is about Relax’s Powered By Partnership programme and is about providing NetGaming with a route to market as it seeks to develop its products for online casinos and table games.

Powered by platform-to-platform agreements allow existing studios to exploit their scalable technology and platform for integration under transparent commercial terms.

Pallavi Deshmukh, chief executive office of NetGaming, stated: “Today NetGaming has achieved another significant milestone. We are delighted to join the Relax Gaming content distribution network and are super excited to start our long-term partnership.

“NetGaming has a lot in store and we are hoping to delight our customers as we continue to grow working alongside Relax Gaming’s knowledgeable and creative team.”

NetGaming becomes Relax’s latest such partnership, signing a variety of agreements with a multitude of brands in the industry.

NetGaming, which was founded in 2019 is a new software company specialising in online gaming solutions and localised casino content, targeted at a wide cross-section of audiences led by flagship titles like DaVinci’s Candy Burst and Era.

“Relax Gaming’s partnership programs were designed to be revolutionary,” stated Simon Hammon, Relax Gaming CPO. “We have broken away from the market trend to segment relationships between studios and operators, instead injecting transparency and flexibility into content distribution.

“Our platform-to-platform deal with NetGaming underlines the success of this pioneering approach, providing it with a commercially transparent route to market as it continues to build its portfolio of quality content.”

In recent months, Relax has expanded its portfolio rapidly, providing its partners with a roster of over 640 casino games, including aggregated content from selected Silver Bullet studios along with proprietary products.