ReelPlay Becomes Latest YG Masters Programm Sign-Up

Published: 30th September 2020
Author: Joe Kizlauskas
Last Updated: 30th September 2020

Slots developer ReelPlay, headquartered in Sydney, has become the newest company to join Yggdrasil’s YG Masters programme, eyeing an expansion of its business plan and global market objectives.

The YG Masters programme allows independent studios to use Yggdrasil ‘s technology and global distribution network to design, produce and distribute content.

ReelPlay can then gain access to GATI, the preconfigured, regulation-ready development toolkit from Yggdrasil, which allows studios and game developers to use a standardised technology solution to create and distribute games anywhere in the world.

This means that YG Masters partners can use one unified interface to source, create, and distribute content and accelerate global reach, discovering new ways to increase revenue.

The CCO at ReelPlay, David Johnson, said: “We’re delighted to partner with Yggdrasil. We have experienced a swift integration process via Yggdrasil’s GATI technology and anticipate a host of new operator partnerships able to enjoy ReelPlay games combined with Yggdrasil’s well-known CRM tools.”

In addition, all GATI integrated partners will be able to cross-sell their games to any Yggdrasil global franchisee. This is intended to allow studios, while developing new ways of working and partnering, to rapidly scale distribution and improve revenue opportunities.

The slot portfolio of ReelPlay will be provided to a new audience via the YG Masters programme as a result of the partnership, with launch titles set to include Atlantis Megaways and Giza Infinity Reels.

Stuart McCarthy, head of partner programs at Yggdrasil added: “I’m thrilled to announce that ReelPlay have signed up to extend their reach in the market by offering their fantastic games through the YG Masters programme, using our groundbreaking GATI technology.

“At Yggdrasil we hold ReelPlay in high regard for their innovation, quality and ability to deliver brilliant and engaging games. We look forward to growing this partnership over the years to come.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.