Reel Life Games Join Yggdrasil’s YG Masters

Yggdrasil has revealed that Reel Life Games, a gaming studio located in the United States, has joined the group’s burgeoning YG Masters programme.

Reel Life Games, which will be able to produce and sell gaming content using Yggdrasil’s GATI technologies as a result of the partnership, is aiming to launch content quickly and expand its market and scope on a global scale.

Andy Kniaz, CEO of Reel Life Games said: “We are incredibly pleased to partner with Yggdrasil to launch our forthcoming titles. The YG Masters program and their established GATI technology will help us focus on creating great games while we scale our business through their amazing distribution network and attractive promotions.

“We are a company looking to rapidly enter new markets and Yggdrasil offers us industry-leading support and an accelerated timeline for growth. We couldn’t be happier to join the program.”

Standardised technologies

GATI (Game Adaptation Tools & Interface) is a preconfigured, regulation-ready production toolkit that allows studios and game creators to use standardised technologies to create and sell games around the world.

This, as well as the Yggdrasil network of operating partners in various controlled igaming markets, is available to YG Masters studios. As a result, partners like Reel Life Games will work together with Yggdrasil to create and sell games around the world in order to maximise sales.

Yggdrasil’s head of affiliate services, Stuart McCarthy, added: “Reel Life Games has a vision that matches our own – to create games that people love to play. This makes them the ideal partner and we are excited about them joining the YG Masters program and using GATI to take their business to new heights.

“We pride ourselves on partnering with global studios with local expertise such as Reel Life Games as this gives us a 360-degree perspective on player preferences. As a result, the games created via YG Masters appeal to a wide demographic of international players.”