Online casino software provider Red Tiger, after partnering with “well-known and well-respected” Genting UK, expressed delight at joining its new content-based agreement.
With regard to GentingBet, the digital agency for the land-based casino company, the move comes as the brand aims to continue expanding its portfolio of casino slot games to expand its online offering.
GentingBet, which also provides live casino content and a sportsbook, will be provided with a “vast range of casino games” as a part of the contract.
Carl Ejlertsson, business development director at Red Tiger, said of the agreement: “We’re delighted to have launched with a brand as well-known and well-respected in the industry as Genting.
“We are confident that our games and the great promotional tools that come with them will resonate with their players, and we look forward to a long and successful partnership.”
The partnership with Red Tiger is to see their casino slot game titles introduced for the first time to the GentingBet site, with consumers now having access to a number of launches like Pirates ‘ Plenty, Jack In A Box, and Mystery Reels MegaWays.
In addition, the collaboration also brings more innovation to GentingBet and presents themed games at key times of the year, such as Halloween and Christmas.
GentingBet will also gain access to Red Tiger’s engagement tools, allowing the company to create new platform promotions, including regular jackpots, smart spins, and tournaments.
Jeremy Taylor, managing director of GentingBet, added on the deal: “We are constantly reviewing and updating our product offering to ensure customers have access to a wide variety of games.
“Our partnership with Red Tiger, one of the world’s most innovative game developers, brings a broad range of casino slot games and unique gaming mechanics to our platform for the first time.”