Red Rake Gains Depth To Italian Market With Sisal Deal

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After partnering with Sisal to deliver its catalogue of games through the group’s online operation, Red Rake Gaming has given even more depth to its Italian market presence.

This comes after the casino content provider dubbed the region one of its “biggest growth markets” earlier this year, following the signing of a distribution agreement with casino operator BetFlag.

Sisal.it will have access to a number of Red Rake Gaming’s titles as a result of the relationship. This includes the Super Series of games, which promise nonstop action through multiple feature and bonus games, as well as the ‘1 million ways to win’ genre of games, which, according to Red Rake, “resonate well with players from all across the globe and currently dominate the charts in the Italian market.”

Red Rake Gaming is present in Portugal, the United Kingdom, Spain, Italy, Colombia, Romania, Belarus, Sweden, Germany, and Greece, with more to come.

Italian powerhouse

Red Rake Malta’s managing director, Nick Barr, had this to say about the partnership: “We could not be happier to partner with an Italian powerhouse such as Sisal. 

“For many years they have been at the peak of the Italian gaming industry and we are proud to have been entrusted to be a part of their growth strategy. 

“Red Rake Gaming have made significant inroads in delivering market specific content to its partners which is testament to our remarkable growth in the regulated market space.”

Following a period of substantial expansion, Red Rake Gaming bolstered its Malta-based commercial team with two new hires earlier this month.

Key skills

Dave Hayward was hired as account manager, while Louise Mouton was hired as promotions manager. The additions, according to Barr, will provide the team with “key skills.”

“Dave coming from working with B2C operators in the past across acquisition and retention can apply his knowledge when working closely with our partners to help them achieve their objectives,” he added.

“Louise has significant marketing experience across the B2C business and will work with our partners to create out the box, innovative marketing initiatives to help drive our clients’ revenues.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.