Dimitar Berbatov has been hired as a brand ambassador by Asian online casino and sports betting operator RB88, as the company targets international representation with a responsible gaming emphasis.
In an attempt to break new ground with the recruiting, Berbatov was hired as the company’s flagship spokesperson in an arrangement that will run until the end of 2022.
The brand’s first ambassador was addressed by a representative for RB88: “We’re thrilled to welcome Dimitar Berbatov to the RB88 family. RB88 plans to leverage this breakthrough international ambassadorial partnership to drive awareness and engagement around our progressive brand values across both established and emerging Asian markets.
“We can’t wait to get started working in close collaboration with Dimitar who will help us create some unique and exciting new content for our customers.
“We look forward to sharing his views and insights with engaged audiences in a two-year contract which highlights RB88’s dedication to first-class sport. Dimitar is a perfect fit for the energy and expertise that RB88 is harnessing across varied local markets.”
Berbatov, Bulgaria’s all-time leading goalscorer, played a multitude of European sides during a lengthy football career, including Bayer Leverkusen, Tottenham Hotspur, Fulham and Manchester United.
Berbatov has served as captain of the Bulgarian national team and was named his country’s player of the year three times in 2002, 2004 and 2005, in addition to boasting a career at a number of top clubs.
Berbatov added: “I am proud to be representing RB88 across China and Thailand, a brand which shares my sporting passions and commitment to excellence and creativity. With their team, I look forward to bringing some high-quality support and entertainment to Asian markets.
“It’s a new challenge for me, but I plan to embrace it with my signature style and enthusiasm, helping fans to find new and deeper ways in which to enjoy and engage with the sports they love. Teaming up with RB88 was an easy decision for me.”