Rank Extends SafeCharge Deal To Include Digital Identity Verification

In addition to SafeCharge, the Rank Group has deepened an existing agreement to integrate its ‘Identity Manager’ solution, enabling customers to have a seamless and safe verification process.

Using payment solutions from the Nuvei company to boost transactions and secure customer data since 2014, the enhanced link-up includes identity verification to allow quick and safe on-boarding of customers with a smooth, automated and compliant process.

The global solution streamlines background checks, simplifies processes for back offices, and removes potential errors from manual data entry.

Rank stresses that the improved agreement allows the company to easily check the age and identity of a client, creating a frictionless user experience aimed at optimising sales.

“It is incredibly important for us to stay innovative in the payments space, especially in a highly competitive market, and we needed a partner that would match our level of innovation and optimise the payments experience to make it as seamless as possible,” said Rory Howard, director of payments and customer diligence at The Rank Group.

“The automation that SafeCharge brought to the verification and payments process was critical to the success of our business. Our unique collaboration has enabled us to further innovate in our market and we look forward to extending our relationship as the payments industry continues to grow.”

Identify Manager communicates with a wide range of worldwide suppliers for identity confirmation, including eKYC, record verification, age validation, PEP and permit tests. The approach also allows for the simultaneous use of multiple verification providers to improve performance.

“We are thrilled to be building on our already strong relationship with The Rank Group,” noted Yuval Ziv, MD of SafeCharge and head of global acquiring. “Having recognised the potential of the market and witnessed sharp growth on a global scale, we knew that we wanted to partner with The Rank Group to help create a painless verification and payments process.

“Together, we can provide customers with an innovative and enjoyable solution, while maintaining customer loyalty and regulatory compliance.”