Raketech, an igaming performance marketing partner, has acquired Infinileads S.L., a Spanish affiliate marketing company, bolstering its footprint in Latin America, Spain, and Italy.
The acquisition of Infinileads – together with major assets Slotjava.es and Slotjava.it – sees Rakatech strengthen its position in several of Latin America’s emerging countries, including Argentina, Mexico, and Peru, as well as Infinileads’ core markets of Spain, Italy, and Portugal.
Increaded geographical footprint
Raketech’s CEO, Oskar Mühlbach, stated: “With the acquisition of Infinileads, we significantly increase our geographical footprint, taking strong positions on the emerging Latin American market as well as Southern Europe.
“Infinileads scalable product portfolio aligns well with our scalable platform strategy and they have proven that with relatively low investments and short go-to-market time, it is possible to take significant positions in emerging markets.
“I am very happy that with the help of the Infinileads team, we can continue to scale the free-to-play concept to several new markets.”
Raketech’s revenues in these regions are estimated to account for about 5 percent of the group’s overall revenues in Q4 of current year as a result of the purchase.
On a cash and debt-free basis, the agreed purchase price is €4.5 million, payable in two instalments – €2.5 million at closing (July 31, 2021) and €2 million by January 31, 2022 – with the possibility of additional earnout payments based on certain performance measures over a 24-month period following closing.
The transaction will generate a positive cash contribution upon closure, with an earn-out cap of €4 million. On a current run-rate, the purchase price reflects a multiple of approximately 3.8x EBITDA and 3x revenues.
Over the next 24 months, the founders of Infinileads will continue to be active in the operations and will use their expertise to help Raketech roll out additional products on new and existing markets.